Musicians who teach music lessons admit they are not business gurus and do not want to be. They put a quick ad on an online site and hope for quick results. They place the same ad, or twin version, over and over attempting to add new students. They want to teach music lessons but they don’t want to get bogged down on the business side of teaching lessons.
A music teacher doesn’t have to be a business guru to write an effective ad. When creating an ad, keep in mind the goal is to get more people to respond to the ad by contacting you game slot online . Avoid the following common mistakes other music teachers make and create an effective online ad that will increase responses to your music lessons ads and add more students and income for you.
How to Avoid Common Mistakes Other Music Teachers Make in Their Ads – Without Being a Business Guru
Mistake: Confusing the purpose of an ad with the purpose of a website.
Correction: An ad and a website have separate purposes, so keep them separate. An ad is to provide your contact information and quickly establish your area of expertise. Use the ad to outline how your accomplishments will benefit your students and how what you know makes you an effective teacher. Using the ad to drive traffic to your website defeats the purpose of the ad which is to get the prospective student to contact you immediately. The purpose of your website is to flaunt your musical talent and accomplishments and tell your bio and show off your personality, not to get students to take lessons from you.
Mistake: Using boastful bribery in an ad. A music teacher wrote in an actual ad, “Since I am probably the only person in town who offers the shortcut method, I charge $60/hr plus travel fees if you live more than 10 miles away from me. Unfortunately, this is not negotiable because I am in high demand. Within the first hour, you would know exactly why I am different than all the other piano teachers out there. If you haven’t wasted time with other teachers, consider yourself very lucky and respond to this ad now.”
Correction: A prospective student reading through all that boasting won’t contact a teacher because they’re in high demand, expensive and condescending. An ad should give students reasons to contact you. Convey the same message in an inoffensive way, “Students like my shortcut method to learn to play the piano and see the difference in how I teach at the first lesson.”
Mistake: Hurling insults. An online ad read, “Don’t let some jerk fresh out of a music school try to show you how drumming “theoretically” works. Take your advice from a pro,” and another read, “The history is I’ve been playing for several years. Don’t be fooled by people with XYZ degrees, it just means they teach like everyone else, which is generally poorly. Remember that a concert virtuoso isn’t necessarily a great teacher.”
Correction: Prospective students interpret the teacher saying, “I don’t have any self-confidence since I didn’t go to music school, but don’t hold that against me like most people do.” Instead of slighting other teachers and their degrees and accomplishments, use your experience and passion as a reason for students to contact you. “I’m a pro drummer and will teach you percussion theory and technique to play like a pro too.” Or, “It’s true, having a music degree doesn’t make anyone a great teacher, but having a passion for music and teaching music does.”
Mistake: Offending the person reading the ad. A music teacher wrote in her ad, “You must be serious. If you are not willing to practice, YOU WILL NOT IMPROVE! I can teach you, but only you can determine how fast you will learn.” Her ad and others that call for “Serious Inquiries Only” or “Self Motivated Students Only” do not cause someone to contact that teacher for lessons. It sounds like the teachers are expecting the student to do the teaching and the learning.