QR Codes – Are You Responding Quickly to Their Marketing Applications?

You’ve probably seen QR codes on postal packages, in print ads and catalogs, even on an iPad commercial; but do you know what they are and how it can benefit your business?

A QR (Quick Response) code is a two-dimensional matrix barcode that can be decoded (“read”) by smartphones that have a decoder app installed. Created in Japan by a subsidiary of Toyota in 1994 these codes have been commonly used there and in Europe for over ten years for a variety of purposes สร้าง qr code. In 2010, they started appearing in the US in marketing applications.

The majority of these codes are black on a white background. Free apps are readily available for creating and decoding QR codes and many smartphones are now coming pre-loaded with a decoder. (Microsoft owns a proprietary version called Microsoft Tag that uses CMYK colors and requires its own app for decoding.)

A recent industry study showed that QR code creation has increased 700% from January 2010 to January 2011. U.S. consumer based code scanning has increased from an average of 1,250 times per day in January 2010 to an average of 37,500 scans per day as of January 2011. Clearly, this is just the beginning of a growing trend.

The marketing applications of these codes are relevant for any type or size of business. Because they can be generated at no cost, the bar for entering this area of marketing is low. The key to using these codes successfully is in the creative and appropriate placement of them.

At their most basic, QR codes are an efficient way to transmit information directly to a prospect’s cell phone. You can program a QR code to take the recipient directly to a website, deliver your contact information (VCard), or to create an SMS text message to be sent directly to your cell phone so that your prospects don’t have to manually enter the information. This ensures that your prospects won’t mistype anything causing them to be unable to reach you.

Leave a comment

Your email address will not be published. Required fields are marked *